From Tested to Trusted — A Launch Your Workforce Actually Completes

Successful engagement programs depend on more than a survey launch. In this session, you’ll learn how to build communication strategies, testing processes, and launch workflows that increase participation, strengthen employee trust, and improve response rates.

Led by EX experts from Ipsos, this session walks through a practical approach you can apply right away.

You’ll learn how to:

• Build survey communication strategies that drive participation
• Configure launch messaging, reminders, and delivery workflows
• Test and validate surveys before launch
• Create a launch experience that builds employee trust and accountability

What to expect

• ~45 minutes: Guided walkthrough and in-product demonstration
• ~15 minutes: Live Q&A with EX experts

 About the Speaker:

Samantha Liew is an experienced Experience Management consultant specialising in EX, 360, and CX programs within Qualtrics. She is passionate about translating client needs into impactful, scalable solutions, combining technical expertise with strong communication and problem-solving skills to deliver seamless program outcomes.With experience delivering complex and bespoke projects, Samantha has led the implementation of capability frameworks and experience programs designed to support organisational growth, improve assessment processes, and drive meaningful outcomes for stakeholders. She is driven by continuous improvement and committed to creating thoughtful, high-quality experiences that deliver long-term value for clients and stakeholders alike.

As a Director of Experience Management with over a decade of expertise, Trish Roberts specialises in the strategic architecture and governance of large-scale Customer, Citizen, and Employee feedback programmes. She is a recognised leader in establishing robust programme governance frameworks and utilising her knowledge base to drive cross-functional organisational transformation. 

A certified Qualtrics CX Scientist and Engagement Manager, Trish is an expert in bespoke questionnaire design and evidence-based research methodologies. Her career is distinguished by a series of industry awards for the delivery of high-impact, effective programmes, and she is a frequent contributor to thought leadership publications that advance the field of innovative Experience Management.

Trish’s primary focus is driving maximum value through the use of technology platforms, ensuring the partnership delivers measurable impact and exceptional business results across every industry.

Colin Ireland is the Director of the Ipsos Employee Experience practice in Australia, leading a team of experienced colleagues to deliver impactful employee listening for some of Australia’s largest employers. An accredited XM Scientist and Engagement Manger himself,  Colin has a wealth of experience in designing and implementing large, complex employee listening programmes across the Private and Public sector ranging from upfront programme design and governance through to insight delivery and post-survey advisory. Previously, Colin worked in the UK managing employee programmes for clients including Merlin Entertainments and Booking.com.

Resources:

• How to Launch and Employee Engagement Program
  • Manage EX Participants
  • How to Plan and Set up EX Communications
  • How to Test and Launch your Survey

Have questions? Reach out to us at customer-success-events@qualtrics.com.