Inside the Industry: The B2B Spotlight ft. F5

Join us on August 11th at 10 am PT/12 pm CT for a special webinar with Corby Morgan, CX Research & Insights Program Manager, at F5. Corby will take us behind the scenes to discuss how F5’s Voice of Customer team is evolving customer listening into a unified "One F5" experience.

As part of our Inside the Industry: The B2B Spotlight series, this session showcases how forward-thinking B2B organizations turn Experience Management (XM) into a powerful engine for business growth.

During this session, you'll learn:

• How F5 takes a metrics-driven approach across NPS, CSAT, and CES to guide strategy.
• Practical cadences that embed customer feedback directly into everyday business decisions.
• How the VoC team built cross-functional trust to drive action, close the feedback loop, and deliver measurable business impact.

What to expect:

• 5–10 minutes: Opening announcements and series overview
• ~40 minutes: In-depth customer presentation on F5’s VoC framework and XM use cases
• 10 minutes: Live Q&A — ask your questions directly to our guest speakers

This is a fantastic opportunity to gain actionable insights into how a global technology leader uses customer feedback to fuel cross-team collaboration and drive meaningful change.

About the Speaker

Corby Morgan is the CX Research & Insights Program Manager at F5, specializing in turning complex customer data into actionable insights that shape product and business strategy.

About the Company

F5’s global scale and industry-leading converged application delivery and security platform provide unrivaled insight into the challenges and threats facing modern and legacy apps in the AI era. Our solutions are built to ensure that every app, every API, anywhere is fast, available, and secure. With deep expertise and strong partnerships, we help our customers deliver exceptional experiences every time.