Inside the Industry: The B2B Spotlight ft. Salesforce

Join us on September 17th at 12:30 pm PT / 2:30 pm CT for a special webinar with AJ Maguire, Director of Employee Listening, at Salesforce. AJ will share about the journey Salesforce recently went on, changing both technology vendors but also needing to change internal habits, and what that unlocked for their future roadmap

As part of our Inside the Industry: The B2B Spotlight series, this session showcases how forward-thinking B2B organizations turn Experience Management (XM) into a powerful engine for business growth.

During this session, you'll learn:

• Where Salesforce was and what spurred the reasons and drive for change.
• The change management process, implementation and highlighting of specific launches.
• What that opened up for them, their measures of success and where they’re headed next.

What to expect:

• 5–10 minutes: Opening announcements and series overview
• ~40 minutes: In-depth customer presentation on Salesforce’s EX journey of change management
• 10 minutes: Live Q&A — ask your questions directly to our guest speakers

About the Speakers

AJ Maguire is the Director of Employee Listening at Salesforce. AJ and their team are transforming employee listening from static surveys into a full experience, using generative AI, agents, and deep research to help every employee's voice actually shape decisions.

Jessi Brown is the Senior Lead of Employee Listening at Salesforce. She led the migration of Salesforce's global workforce from its prior survey vendor to Qualtrics, architecting and executing the transition end-to-end. Her strategic partnership and experience in the tech industry drives better end-to-end experiences for employees.

About the Company

Salesforce’s trusted platform helps any business bring people, agents, and platforms together to become an Agentic Enterprise. And while technology keeps changing, the mission behind it never has. Since 1999, they’ve been focused on helping companies connect with customers in new and better ways