Make Your Findings Defensible and Your Decisions Faster

Move beyond collecting data and start building a research program that delivers trusted, actionable insights. In this session, you’ll learn how to use Crosstabs iQ, Stats iQ, Text iQ, and dashboards to validate findings, uncover trends, and scale insight delivery across stakeholders.

Led by Market Research experts from Merkle, this session walks through a practical approach you can apply right away.

You’ll learn how to:

• Segment and analyze data with Crosstabs iQ
• Validate findings using Stats iQ
• Scale qualitative analysis with Text iQ
• Build dashboards that consistently deliver insights to stakeholders

What to expect

• ~45 minutes: Guided walkthrough and in-product demonstration
• ~15 minutes: Live Q&A with Market Research experts

About the Speaker:

Divya Maheshwari is a CX and Research leader with over 15 years of experience spanning market research, UX research, and customer experience advisory. With a strong foundation in qualitative research, she has led complex research and insight initiatives across consumer, business, digital, and service ecosystems. Her expertise lies in connecting customer insights with business strategy to drive meaningful experience improvements.

Umang Upadhyay is a research and insights professional with 5 years of hands-on experience in Qualtrics, specializing in Brand and Strategic Research. Experienced in survey programming, dashboarding, data storytelling, and stakeholder engagement, with a strong focus on driving business impact through evidence-based insights.

Resources:

• How to Scale Your Research Program
• Crosstabs Course
• Use Stats IQ to Analyze Data
• Use Text IQ To Analyze Comments

Have questions? Reach out to us at customer-success-events@qualtrics.com.