Turn Ambiguous Results into Confident Decisions

Quantitative data can tell you what happened — but not always why. In this session, you’ll learn how to capture richer qualitative context using adaptive follow-ups, video feedback, and moderated user testing, so your teams can move from uncertainty to confident action

Led by Market Research experts from Merkle, this session walks through a practical approach you can apply right away.

You’ll learn how to:

• Use conversational feedback to generate adaptive follow-up questions
• Capture richer insights with video and audio feedback
• Analyze transcripts, sentiment, and highlight reels
• Run moderated user testing workflows within Qualtrics

What to expect

• ~45 minutes: Guided walkthrough and in-product demonstration
• ~15 minutes: Live Q&A with Market Research experts

About the Speaker:

Charles van Caloen has over a decade of experience designing and overseeing large custom research projects. Charles specializes in translating complex or ambiguous datasets into straightforward growth strategy. He is well-versed with most market research methodologies and approaches with expertise with brand research and working with the Tech and Financial services verticals.

Umang Upadhyay is a research and insights professional with 5 years of hands-on experience in Qualtrics, specializing in Brand and Strategic Research. Experienced in survey programming, dashboarding, data storytelling, and stakeholder engagement, with a strong focus on driving business impact through evidence-based insights.

Resources:

• Adaptive Follow Up
• Collect and Analyze Video Feedback

Have questions? Reach out to us at customer-success-events@qualtrics.com.