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AI Case Study

  • July 24, 2026
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jameslotzof
Qualtrics Employee
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Hi Government community,

I wanted to share an exciting case study out of Australia around conversational feedback.

Venues NSW deployed conversational feedback capabilities 1 year ago and they chose to set this up as they were primarily getting vague comments.

Now when someone leaves a vague comment, AI follows up in the moment and asks why. Vague complaints become specific ones. Specific ones become things they could ACT upon.

Key results since launch:

  • 70% more verbatim feedback at major events
  • XM maturity score up a full point, from 1.33 to 2.33
  • Insights specific enough to put in front of transport partners and drive real change

Tom Dellas, CX Manager at Venues NSW: "The tool changed the way we use verbatim feedback. It became something executives actually want to look at, because it tells a story instead of just listing gripes."

Read more on the case study here.

How are you using AI in your department?

Thanks!