Hi Everyone,
I would love to hear your thoughts on this. We recently considered the purchase of XMD for our University but decided against it for a few reasons.
- All people who have ever received a survey would get added to the XM Directory List (even if they are not within your brand). Our office alone sends surveys to about 500,000 external participant's annually and it seemed too cumbersome to manually remove these people from XMD
- We could not figure out a good way of handling anonymous and confidentially collected data since it would all get thrown in together into a directory. Although you can have separate directories for confidential data, data would have to be manually moved over to that directory. If users were placed in that directory then their non-confidential surveys would also go there.
- Setting permissions at the user and survey level is not an option currently (or it wasn't when we looked into the tool)
- We would no longer be able to import contacts into an existing contact list to update attributes of each contact.
- No real system in place for managing Embedded Data fields that are added to the directory.
We initially were drawn to XMD because we liked the idea of seeing data along the various touchpoints in a student's journey, but overall we felt like XMD was better suited for a business than a University. Given the limitations above, have any other Universities successfully implemented XMD?
