What is the Change?
Effective 2/17/2025: In order to ensure the highest level of email deliverability for Qualtrics clients and decrease the number of phishing attempts being sent from Qualtrics, we will begin enforcing weekly user level email limits on all academic users. To minimize any impact to users, the Qualtrics Engineering Team has set these limits based upon historic usage per user, with additional buffers to account for audience growth. If users send more emails in a one week period than they have historically, then they may receive an in-platform message that will prompt them to get their limit increased. The limit can be updated by Brand Administrators by editing the “Allowed Outgoing Emails/Week” user permission. As a reminder, emails should only be sent to recipients who have opted into receiving them; you can learn more about best practices here.
How Does This Affect New Users?
For new users, email limits will be automatically set to a default of 500 emails per week. Please keep this in mind while creating new users. If users are expected to exceed this limit, please provide them with an appropriate limit in the user permissions page. Users can monitor their email usage in their account settings, as outlined in the email limit support page.
For future awareness, we are also reevaluating brand-level email limits of 300,000/week to strengthen prevention of phishing attempts that degrade email deliverability. We expect these limits to be flexible for brands that have low spam and bounce rates. We will share further communication here and on our Support pages as any brand-level adjustments are made.
Edit: While the default limit for any new user is 500, variable limits for current users were set based on historical usage. We looked at a 4 year period to identify the highest weekly usage in that time, and set limits in increments of 500 based on that. If a user is within 80% of a limit, they were increased to the next highest limit to allow additional buffers. This means that only new users sending large distributions or people who are sending distributions that are 500 emails larger than any distribution they've sent prior would need to request an increase from their Brand Admin.
How to Get Help
Please report any issues with this change to the support team via the Customer Success Hub.
If there are specific concerns or questions about the email limits that you would like to address, please reach out to your CSM through the Customer Success Hub.
