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Adding images in a discrete choice experiment

  • August 27, 2025
  • 2 replies
  • 31 views
L
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Hi, 

I have been trying to make a discrete choice experiment on qualtrics. I have been following Sylvian Weber’s guide (https://www.researchgate.net/publication/337008835_A_Step-by-Step_Procedure_to_Implement_Discrete_Choice_Experiments_in_Qualtrics) and the youtube channel by Eugen Bogoditsov who recommends using SDT (Survey design tool- https://github.com/astrezhnev/conjointsdt). Eugen’s youtube channel recommends uploading image files to a private server for using it in the choice experiment. I was wondering if anyone has an idea about an alternate route using only base features in Qualtrics to make images possible in a discrete choice experiment? 

Thanks 

2 replies

courtrc
Level 3 ●●●
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  • courtrc
  • Level 3 ●●●
  • 60 replies
  • August 27, 2025

Hello, I’m not familiar with the type of experiment you’re trying to run, but to clarify, are you just trying to include images within the answers of a question?

TomG
Level 8 ●●●●●●●●
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  • TomG
  • Level 8 ●●●●●●●●
  • 6084 replies
  • August 27, 2025

​@lilac_coffee,

  1. Upload the images to your Qualtrics library.
  2. Copy the image urls
  3. Add image url as an attribute in your conjoint design
  4. In your survey question, pipe the image url embedded field into your choices:
<img src='pipe embedded field here'>

 


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