We’re looking at using the same Qualtrics survey across multiple physical locations such as stores, events, counters, and printed materials.
Ideally, we want to understand two separate things:
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Which QR code/location generated the scan?
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Which location ultimately generated the completed Qualtrics response?
One approach I’m considering is creating a different QR code for each location while keeping the destination as the same Qualtrics survey. The location could then be passed into Qualtrics through a query-string parameter or embedded data field.
For example:
survey-link?location=dubai-store
survey-link?location=trade-show
survey-link?location=reception
For the QR side, we have been looking at IMQRScan because dynamic QR codes can provide scan analytics separately from the completed-response data inside Qualtrics. That could make it possible to compare QR scans against actual survey completions and calculate conversion rates for each physical location.
The part I’m unsure about is the best way to structure this in Qualtrics.
Would you recommend:
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passing a location/campaign ID into Qualtrics as embedded data,
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creating separate survey distribution links for each location, or
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using another Qualtrics feature for this type of offline campaign tracking?
I’d especially be interested in hearing from anyone who has tracked Qualtrics surveys through QR codes across multiple locations without duplicating the survey.
