NPS Question - Different Question Copy | XM Community
Skip to main content
Question

NPS Question - Different Question Copy


Forum|alt.badge.img+5

Hi Everyone

Generally an NPS question will state.

How likely are you to recommend X to a friend or colleague? (Not Likely > Extremely Likely)

But I would assume you could use…

How satisfied are you with X? (Not Satisfied > Extremely Satisfied)

Please let me know.

Thanks :)

2 replies

Nam Nguyen
QPN Level 8 ●●●●●●●●
Forum|alt.badge.img+29
  • QPN Level 8 ●●●●●●●●
  • 1091 replies
  • November 9, 2023

@parkie_0007 
NPS - Net Promoter Score is someone who can be your brand ambassador. Through word of mouth they talk good/bad about you. It’s %promoter - %detractor and vary from -100 to 100
How satisfy is CSAT on how they feel about you. Usualy a %topbox measure from 0 - 100%

Different purpose, scale point, method. You can’t replace one by other.


Forum|alt.badge.img+14
  • Level 5 ●●●●●
  • 276 replies
  • November 10, 2023

I agree that NPS is different from satisfaction, but they can sometimes run similar trends to each other. For example, someone who is likely to advocate for your brand/recommend it to others may also be highly likely to be satisfied. Or someone satisfied with your brand or product may be likely to recommend it to others. 

However, reporting on the metrics separately is important since they are 2 different questions, measuring different ideas. 


Leave a Reply