Hello, I'm looking to conduct a study to measure the following items listed below. However, instead of me re-inventing the wheel and developing a custom research protocol, I'd like to find an existing protocol (questions) that have been vetted and backed. Items number 4 below is pretty straight forward but I'm wondering if anyone has an existing survey they can point me to for the remaining items?
1. Measure the influence of CRM on driving retail transactions
2. Measure CRM influence on driving the incremental retail purchase
3. Measure the impact of CRM on driving brand loyalty
4. Customer satisfaction with the CRM program
5. Measure the appropriate email cadence and contact preference
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Since you're looking for a research protocol that has been vetted and backed, I'd suggest contacting a Qualtrics partner such as Walker. Another alternative is to try to find your answers through the thought leadership of CRM companies.
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