How do you best turn insight into actions that are prioritized and tracked?
Hello Qualtrics Community!
One of the biggest challenges in launching a new VoC program is determining how to put what you learn into action. As our company begins to identify consumer paint points we are pursuing a way to:
* Create a measurement framework to prioritize pain points based on degree of pain, number of consumers impacted, business impact, etc.
* Share prioritized pain points
* Assign ownership/accountability
* Track actions taken to mitigate/fix pain points
Interested in learning how others categorize feedback from listening platforms to share with business stakeholders and inform priorities (frameworks and methodologies used). As I’m certain others have found, building a survey is easy, taking the insight and turning it into action is where it gets more complicated (and critical to the success of a VoC program).
Thanks in advance!
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