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Recoding values equation

  • December 30, 2020
  • 3 replies
  • 36 views

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Hi there,
I am looking to recode my current numbered satisfaction question which is set as a NPS scale from 0-10 to a 1-5 scale.
Is there best practice for the equation?
Is it simply the 11 points on the 0-10 scale converted to be divisible by 5 points?
Thank you in advance.

Best answer by TomG

JFTowers ,
There is an academic paper on the subject here.
The author suggests:
0 = 1, 1-4 = 2, 5 = 3, 6-9 = 4, 10 = 5.

3 replies

PeeyushBansal
Level 6 ●●●●●●
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  • Level 6 ●●●●●●
  • January 2, 2021

For NPS it is generally 3 recode values
0-6 as Promoter
7-8 as Passives
9-10 as detractor.


TomG
Level 8 ●●●●●●●●
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  • Level 8 ●●●●●●●●
  • Answer
  • January 3, 2021

JFTowers ,
There is an academic paper on the subject here.
The author suggests:
0 = 1, 1-4 = 2, 5 = 3, 6-9 = 4, 10 = 5.


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  • Author
  • January 17, 2021

Thank you PeeyushBansal & TomG!