What do you do online focus group (forum/discussion board)? | XM Community
Skip to main content

What do you do online focus group (forum/discussion board)?

  • January 25, 2019
  • 4 replies
  • 190 views

Hi fellow researchers, Have any of you done an online focus group in the form of a discussion board? Please share the platform you used. Does Qualtrics have such capability? Thanks!

4 replies

JenCX
Level 5 ●●●●●
Forum|alt.badge.img+11
  • Level 5 ●●●●●
  • 683 replies
  • January 25, 2019
I've done this in the past, but we found engagement extremely low. What worked better for us was turning that into a panel to whom we would ask periodic questions (with incentives, of course). Hope that helps!

  • Author
  • 4 replies
  • January 25, 2019
@jpardicusick when you say "turn that into a panel" and "ask periodic questions", you mean an online research community that has its own platform OR a custom panel managed via email and questions are asked in a survey?

JenCX
Level 5 ●●●●●
Forum|alt.badge.img+11
  • Level 5 ●●●●●
  • 683 replies
  • January 25, 2019
It was a custom panel with a stand-alone leaderboard (by rise.global), managed manually and sent surveys via email.

  • Author
  • 4 replies
  • January 25, 2019
@jpardicusick Thanks :)