What is your org structure? | XM Community
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What is your org structure?

  • February 17, 2021
  • 1 reply
  • 22 views

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I am trying to benchmark my org structure to other companies. My main questions: - Where do User Experience Research, Consumer Insights, Market Research, CX fit in your org structure (Product? Marketing?...)? How do they intersect? What is the size/ the structure of the team(s) - #, seniority, scope? Thanks!

1 reply

LaurenK
Former XM Community Team Member
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  • Former XM Community Team Member
  • February 18, 2021

Hi AGod! If you have not yet already, I'd recommend checking out the Qualtrics XM Institute site. They have a library filled with research and resources, as well as a community for XM Professionals, like yourself, to join!