Are impressions incremented even if a browser has a pop-up blocker on?

Question

Clicks divided by Impressions say that only 3% of users are clicking on one of my survey invitations, even though you need to click on it to make it go away. I wonder if this rate is artificially low because Impressions increment even if the browser has a pop-up blocker. Thank you.

AmaraW · Accepted Answer

Hi rfeinstein! One of our Product Managers contacted me with information that should help you! According to our Product Manager:Clicks will only increment when clicking into the target, the survey link, a URL, etc;. We don't count clicks as when they click the close button.Impressions will increment whenever the intercept is seen to the website visitor. If a Pop-Up blocker blocked the intercept from showing, there would not even be an impression at that level.Your click-through rate is pretty standard. Attached is a PDF that outlines our figures (for your convenience, I copied the information below). For example, on active intercepts, like Responsive Dialog/PopOver see a 1-3% click-through rate, while Passive, like Feedback Button/Custom HTML, see a sub 1% click-through rate.Sample Size Best PracticeSample size should be calculated based on the number of unique visitors your site gets each month, the number of touchpoints required, as well as demographic variables you’d like to filter against (i.e. new versus returning visitors, customers versus non-customers, and different browsers and devices).Next, determine how many individuals you need to survey to obtain that sample. Having some key data points can help you run a basic calculation to see what percent of visitors you should be sampling.+ Active intercept click rates: 2 - 3%+ Passive intercept click rates: 0.2 - 0.5%+ Response rates: Average estimate is ~ 50%CX - Whitepaper - Digital CX - Digital Experience Playbook.pdf

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