Best practices for tracking intercept creative impressions and element interaction tracking-

Greg_P · 2020-11-09T16:40:16+00:00

We are looking to build dashboards that provide insights into respondent interactions with our intercepts. Additionally we would like to be able to analyze our intercept activity in combination with other site behavior. (E.g. How many people get both our survey invite and a pop-up for something else).We are thinking of firing Adobe analytics tags using creative event tagging via Javascript. Hopefully we can then build Tableau dashboards using this data.Curious if others have successfully implemented Adobe tags in this way or if you have come up with other ways to efficiently capture, analyze and report on intercept behavior.

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