If the Pageview is still up but Impression go down that might be something from the conditions is keeping them out. I think you can check for the Intercept targeting logic or the Frequency control in Directory if you are Init them with ExtRef and Directory linking.

If Pageview and Impression go down together, it’s simply because of the traffic to you page 

Thanks! PageViews are still up and the targeting logic is also correct. 

 @DesiW Yeah, I didn’t say it’s wrong but is it keeping customer from getting invitation.

For example, you’re targeting the checkout drop-off customer and only 8% of your customer did. So, the pageview for that checkout page might still be huge but impression is just as little as around 8% of the pageview and it can be considered normal.

One more thing to check is Contact Frequency rule. Someone might visit your page, got survey invited and got quarantined for a while. Once they revisited it, the code still run & pageview still record them but the rule keep impression down.

I am having this same issue and can’t figure this out for the life of me. We did not have a drop in traffic to the page. I did change our feedback tab button to a slider but I don’t feel like that would account for the drop would it?