Web Intercept response rate - What do you typically see?

For feedback button intercepts, I usually see less than 1% response rates when completed surveys are divided by number of total impressions. For pop-up intercepts though, I get about a 1% response rate. 

What about incentivized intercepts? DO we see less than 1% still. I’m curious as I feel I’m still getting ~1% even though I’m pushing an incentive for it.

Our web intercept response rates vary significantly by experience:

• ~7% average response rate across targeted signed-in surveys
• ~30% for highly involved experiences, such as requesting emergency assistance
• ~5% for lower-involvement experiences, such as updating customer details on the portal

Response rate = number of responses / impressions

I haven’t looked at our feedback button response rates, but those are expected to be much lower.