Web Intercept response rate - What do you typically see? | XM Community
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Hi there, 

I’m curious what people typically see as a response rate to web intercept survey? i.e how many responses per 1000 impressions? 

 

Thanks! 

For feedback button intercepts, I usually see less than 1% response rates when completed surveys are divided by number of total impressions. For pop-up intercepts though, I get about a 1% response rate. 


What about incentivized intercepts? DO we see less than 1% still. I’m curious as I feel I’m still getting ~1% even though I’m pushing an incentive for it.


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