B2B data in XM Directory | XM Community
Skip to main content

Hi all,
I am researching how to store B2B data in the XM Directory, where an Account can have multiple Contacts, and the Contacts receive the surveys. But in dashboards you should be able to filter all survey responses from contacts belonging to accounts that have a turnover larger than xxx€, for example.
I am studying the info on https://www.qualtrics.com/support/integrations/salesforce-integration/more-salesforce-integration/b2b-command-center-cx/#SFTP
What I cannot find in the documentation:
in the Contact sample file, there does not seem to be any field to indicate the relation between a Contact and his Account? Or am I overlooking something?
Are both the Contacts and the Accounts visible within the XM Directory after a data load, or only the Contacts? Can you see a Contact's relation with an Account?

If Account A holds 10 contacts and Account B holds 5 contact than your contact file should look like:

10 rows for each of Account A & 5 rows for each of Account B.

But make sure each of these rows should also hold value for Account coulmn which will alow you to filter dashboard based on Account.


I have this same problem.  I’ve not found a way to associate individual Contacts to an Account - it’s quite frustrating.  I’ve resorted to Appzk’s method of putting Account Names/IDs on the contact level. 

 

In the end it works out in the reporting, but it’s extremely inefficient.


Leave a Reply