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Question

Building a Sample of Customers with AI

  • June 22, 2026
  • 0 replies
  • 7 views

Hello everyone!

    My company and I are looking to launch a survey, and are looking to create a sample of customers to test the survey on. This survey uses display logic that is informed from embedded data only, and we want to utilize AI to build a sample of “fake” customers, in order to gather responses faster for our testing purposes.

    Is it even possible to utilize Qualtrics AI to do this? Has anyone used AI to create a customer sample before in Qualtrics? If so, what was the accuracy of the responses?

    I would be grateful for any insight anyone has to share! Thank you in advance!