Over the past four years, Qualtrics’ Value Advisory team has conducted over 1,000 value assessments with XM professionals. These assessments have focused on securing budget for new XM investments, tracking the impact of XM programs, and quantifying the value delivered by experience-led actions. 10 key lessons were learned from the wide variety of projects.
To get a breakdown of each lesson learned, you can read the full blog post on XM Institute.
