Dear all, we are advertising a survey on Facebook and would therefore like to implement a Facebook Pixel in Qualtrics at a certain point. The code provided by Facebook looks like this:  <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', 'ID'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=ID&ev=PageView&noscript=1" /></noscript>  If we try to add it via "Add Javascript" we always get the following error message: SiteWide.Alert Invalid JavaScript! You cannot save until you fix all errors: Unexpected token < What can we do to make this work? Thank you!

If I were you I would take the initial function and drop it in the header between html script tags like so: ```<script>!function ....all the way until fbq('init', 'ID');</script>```I would then put the pageView tracker or any other custom conversions you want in the Add Javascript section, like so```/* Add JavaScript Below This Line */fbq('track', 'PageView');```

Hi,Firstly, thank you to the contributors in this thread. Adding the code to the header works to link Facebook ads with Qualtrics, and Facebook is able to track visits to the first page. However, I also want to ensure that Facebook ads mostly appear to people who are more likely to complete the survey. Therefore, I tried to add a JavaScript code to the last page of the survey. It did not work; Facebook cannot find the pixel, as Dana reported above. How can we reconfigure Facebook ads better to detect a pixel aimed at understanding if a participant sees the last page of the survey? Research completion is the best measurement of conversion for the researchers.

Implementing Facebook Pixel | Experience Community

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