Is it possible to set custom alt text for the survey header logo in Qualtrics? | Experience Community
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Is it possible to set custom alt text for the survey header logo in Qualtrics?

  • January 9, 2026
  • 1 reply
  • 26 views

gPandey_715
Level 4 ●●●●
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Hi everyone,

I’m working on a survey where the header logo is added via Look & Feel. By default, Qualtrics renders the logo with a generic alt attribute (e.g. alt="logo"), which technically supports screen readers but isn’t very descriptive.

For testing, I was able to override the alt attribute at runtime using JavaScript. Before considering this further, I wanted to confirm whether this is a robust and reliable solution for production, or if there are known limitations or risks.

My question is:

  • Is there any supported or recommended approach in Qualtrics to define custom alt text for the header logo?

  • Or is relying on Qualtrics’ default accessibility handling the only viable option at the theme level?

Would appreciate any guidance or best practices from the community.

Thanks in advance!

Best answer by vgayraud

Hi ​@gPandey_715 

As far as I know, there is no way to customize the alt text directly in the platform, unless maybe you get a custom theme developed by Qualtrics’ engineering services.

I’ve used scripts in the header as you suggest to dynamically change the alt text (or the logo itself as a matter of fact) numerous times without any problem.

1 reply

vgayraud
QPN Level 7 ●●●●●●●
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  • QPN Level 7 ●●●●●●●
  • Answer
  • January 9, 2026

Hi ​@gPandey_715 

As far as I know, there is no way to customize the alt text directly in the platform, unless maybe you get a custom theme developed by Qualtrics’ engineering services.

I’ve used scripts in the header as you suggest to dynamically change the alt text (or the logo itself as a matter of fact) numerous times without any problem.