Need help designing surveys? Look no further than this survey question design handbook.
This handbook describes:
- Answering Questions - This segment describes the psychology of answering questions and how the design of your survey can impact the quality of responses you receive. Read more to learn how to design the survey with the respondent in mind.
- Data Quality - This segment describes how to draw correct conclusions or insights from survey data depends on the quality of the data. Read this section to understand how the data reliability and data validity impact data quality.
- Designing Questions - This segment describes how to maximize data quality and reduce respondent burden. It also provides some conventional wisdom on how to word questions.
- Using Existing vs. Writing Your Own Questions - The pros and cons of both options.
What resources have been useful for you/your team as you have designed surveys?
