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Are bounced email totals cumulative?

  • December 2, 2021
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I am trying to calculate a cumulative response rate for a survey that had several rounds of reminders. Each round the number of bounced emails changes (and it is not consistently growing, the last reminder was a smaller number than the two previous- see attachment). I am wondering if those bounced emails are cumulative or if I should subtract the number of responses bounced the previous round from the new total?
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Best answer by MatthewM

Hi iwheeler ,
No, the Bounced count is not cumulative. The 3rd and 4th waves in your distribution shown above probably have a lot higher Bounced counts due to a large number of Soft Bounces that occurred at those times. You can download the Distribution History and check the Status column to get a sense of the ratio of Soft versus Hard bounces.

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MatthewM
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  • MatthewM
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  • December 3, 2021

Hi iwheeler ,
No, the Bounced count is not cumulative. The 3rd and 4th waves in your distribution shown above probably have a lot higher Bounced counts due to a large number of Soft Bounces that occurred at those times. You can download the Distribution History and check the Status column to get a sense of the ratio of Soft versus Hard bounces.

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