gzhou
You can pass the choice description value to an embedded data and use/pipe that embedded data later on wherever needed.
Hope it helps!

gzhou,
A better way is to add all the words as choices in a multiple choice question and randomize it. Use JS to hide it and click the Next button. You can then carry forward the displayed choices into other questions or loops.
This is a better approach because your data will be cleaner and you won't have to unwind embedded data on the backend.

https://community.qualtrics.com/XMcommunity/discussion/comment/52056#Comment_52056This may not be an option for me since I said "word" just to simplify the question. It's actually including video and text for each word and I don't think there's a way to have those as choices in a question. Is there any other way to do this?
Thanks!

https://community.qualtrics.com/XMcommunity/discussion/comment/52048#Comment_52048Thank you! Could you please go into more details if possible? I'm a newbie to Qualtrics and couldn't really understand how this embedded data works...

https://community.qualtrics.com/XMcommunity/discussion/comment/52068#Comment_52068Yes, it is possible. Your choices can be html that includes both video and text.
Also, if you are using loop & merge then you can add additional loop and merge fields in the loop & merge setup (for example, your choices could be words, but you could add a video url as the second loop & merge field).

https://community.qualtrics.com/XMcommunity/discussion/comment/52069#Comment_52069Within Survey flow you can create something like this where you pass the description after the question block. Post which you can use that embedded data as piped text wherever needed.
Also regarding the options having text and video you can click on the dropdown after choices and click on rich content editor and include those.

Hope it helps!