What is the best way to use Qualtrics surveys to understand gaming audience preferences? | Experience Community
Skip to main content
MichaelC
Administrator
1 year ago
Question

What is the best way to use Qualtrics surveys to understand gaming audience preferences?

  • July 20, 2026
  • 1 reply
  • 29 views
T

I'm managing a gaming website focused on Nintendo content, and I'd like to use Qualtrics to better understand my audience through surveys.

I'm interested in learning:

  • Which question types provide the most useful feedback from gamers?
  • How can I increase survey completion rates?
  • Is it better to keep surveys short or use conditional logic for different user groups?
  • Are there any best practices for collecting feedback about game features, user experience, or website improvements?

I'd appreciate any recommendations or examples from those who have used Qualtrics for gaming, entertainment, or community-focused projects.

    1 reply

    O
    QPN Level 5 ●●●●●
    Forum|alt.badge.img+21
    • omkarkewat
    • QPN Level 5 ●●●●●
    • July 20, 2026

    hey ​@tomodachi  I worked with a similar gaming client a while back, so just wanted to share a few things that worked well for us.

    Question types
    From what we observed, gamers tend to engage more with quick and interactive question types like:

    • Matrix/rating questions
    • Multiple choice
    • Sliders
    • NPS

    I would avoid having too many open text questions unless they're really necessary. If you do need them, it's better to keep them optional. Also, if you're using rating scales, I'd stick to a 5-point scale rather than 7-point to keep it simple.

    Survey length
    Try to keep the survey under 2-3 minutes (not more than 5 questions). Most respondents are on mobile, so shorter surveys generally perform much better.

    Make it feel engaging
    A progress bar makes a noticeable difference. If possible, use the game's branding/colors, and mention any reward or incentive right at the beginning rather than at the end.

    Use display logic
    Instead of showing every question to everyone, ask a few core questions first and then branch based on their responses.

    For example:

    • If they report a bug, ask follow-up questions about the issue.
    • If they're suggesting a feature, show feature-related questions.
    • If they're generally happy, you can simply capture NPS or overall satisfaction and let them finish.

    This keeps the survey short for most players while still collecting detailed feedback from those who have something specific to share.

    Gaming-specific questions
    Some questions we've found useful are:

    • Difficulty level
    • Play frequency
    • Preferred game mode (casual, competitive, story, etc.)
    • Performance issues (lag, crashes, loading, etc.)
    • Feature prioritization or ranking

    If you're collecting website feedback instead of gameplay feedback, you can ask about navigation, search experience, mobile usability, and ease of finding information.

    Hope this helps a bit! 🙂

      Terms & ConditionsAccessibility statement