hey @tomodachi I worked with a similar gaming client a while back, so just wanted to share a few things that worked well for us.
Question types
From what we observed, gamers tend to engage more with quick and interactive question types like:
- Matrix/rating questions
- Multiple choice
- Sliders
- NPS
I would avoid having too many open text questions unless they're really necessary. If you do need them, it's better to keep them optional. Also, if you're using rating scales, I'd stick to a 5-point scale rather than 7-point to keep it simple.
Survey length
Try to keep the survey under 2-3 minutes (not more than 5 questions). Most respondents are on mobile, so shorter surveys generally perform much better.
Make it feel engaging
A progress bar makes a noticeable difference. If possible, use the game's branding/colors, and mention any reward or incentive right at the beginning rather than at the end.
Use display logic
Instead of showing every question to everyone, ask a few core questions first and then branch based on their responses.
For example:
- If they report a bug, ask follow-up questions about the issue.
- If they're suggesting a feature, show feature-related questions.
- If they're generally happy, you can simply capture NPS or overall satisfaction and let them finish.
This keeps the survey short for most players while still collecting detailed feedback from those who have something specific to share.
Gaming-specific questions
Some questions we've found useful are:
- Difficulty level
- Play frequency
- Preferred game mode (casual, competitive, story, etc.)
- Performance issues (lag, crashes, loading, etc.)
- Feature prioritization or ranking
If you're collecting website feedback instead of gameplay feedback, you can ask about navigation, search experience, mobile usability, and ease of finding information.
Hope this helps a bit! 🙂
