Capture the Complete Picture of Customer Sentiment

Go beyond surveys to understand the full customer experience. In this session, you’ll learn how to capture feedback from digital channels so you can move from fragmented insights to a complete view of your customer journey.

Led by CX experts from Ipsos, this session walks through a practical approach you can apply right away.

You’ll learn how to:

• Create an always-on feedback button for your website or app
• Stop churn with faster digital routing
• Design digital experiences that resonate
• Build a more complete view of the customer journey

What to expect

• ~45 minutes: Guided walkthrough and in-product demonstration
• ~15 minutes: Live Q&A with CX experts

About the Speaker:

As a Director of Experience Management with over a decade of expertise, Trish Roberts specialises in the strategic architecture and governance of large-scale Customer, Citizen, and Employee feedback programmes. She is a recognised leader in establishing robust programme governance frameworks and utilising her knowledge base to drive cross-functional organisational transformation. 

A certified Qualtrics CX Scientist and Engagement Manager, Trish is an expert in bespoke questionnaire design and evidence-based research methodologies. Her career is distinguished by a series of industry awards for the delivery of high-impact, effective programmes, and she is a frequent contributor to thought leadership publications that advance the field of innovative Experience Management.

Trish’s primary focus is driving maximum value through the use of technology platforms, ensuring the partnership delivers measurable impact and exceptional business results across every industry.
 

Tiffany Pagogna is a Certified CX Solution Architect and CX Digital Specialist in the Qualtrics platform, with 7 years’ experience in the CXM space.

She specializes in Digital implementations, and her platform implementations include global automotive, retail, telecommunication, and financial services programs.

Resources:

• Learning Path (collection of courses)
• 2-Minute Tips Videos
  • Certified Questions
  • Display & Skip Logic
  • Carry Forward Choices

Have questions? Reach out to us at customer-success-events@qualtrics.com.