Why is Qualtrics so behind in having AI integrations to Claude, GPT, etc?
Before I go any further Qualtrics has a ton of positives - lots to love. . World class support being one.
Lower level platforms like Survey Monkey have impressive, full MCP implementations, can upload survey drafts, have it do the coding / adjustments like, comprehensive findings analysis, etc. Pretty much anything you would do in Survey Monkey can be automated via AI workflows, or simply using their web interfaces. Makes a HUGE difference, Qualtrics data tab (text IQ, Stats IQ) totally outdated. Also Qualtrics Workflow can be unreliable. Writing same response to a google sheet twice, missing a response, etc. I
Qualtrics “MCP” limited to mapping what can be done with Qualtrics rather than “full-blown MCP” Now I’m not going to use Survey Monkey for our enterprise level surveys for obvious reasons but not having a highly capable MCP integration is inexcusable at this point in time. Am I missing something?