Today, we’ll show you how to collect video data in Qualtrics. You will be able to generate transcripts, identify themes, summarize with AI, and clip powerful moments into highlight reels.
FAQ for Video Response Questions
How do I collect video feedback from customers?
Add a video response question to your survey. This allows you to collect rich, qualitative feedback directly from your customers in video format.
Where can I view the video responses I've collected?
Once you've collected responses, navigate to Data & Analysis and select Audio & Video to access your video library.
What tools are available to help me analyze video responses?
Each video response includes:
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Automatically generated transcripts for easy browsing
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AI-assigned sentiment to understand customer emotions
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AI-generated notes that surface key themes across responses
Can I share specific parts of video responses with my team?
Yes! Use the built-in video editor to:
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Clip key moments from longer videos
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Create highlight reels
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Tag clips by theme (such as positive features, pain points, or feature requests)
This allows your entire team to see what customers are saying without watching hours of footage.
What are some useful ways to organize video clips?
Consider tagging your clips by categories such as:
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Positive features customers love
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Pain points or frustrations
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Feature requests
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Use case examples
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Customer success stories
Need more help? Visit the support page
