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Dear Community members,We are planning our next events and need your input on our main stage speakers. Whether you've attended X4 in the past or not, we'd love to hear who you would be most excited to see!To help with our initial planning, we'd be grateful for your feedback by Monday, July 14th. Share your ideas here: https://qxm.co1.qualtrics.com/jfe/form/SV_9KYva4ZhJL3jgweThank you!

Every time I access this site, my screen goes blank briefly and then reloads. Thought it was just my set up at home but I have found this also happens at the office - know it’s an odd one but wanted to check if this happens to anyone else. 

X4 London took place on 17th June!This was a big get-together, with thousands of attendees hosted at Tobacco Dock, a very cook venue.The main takeaway? If you're not on top of what your customers and your own people are thinking and feeling, you're going to get left behind!The big buzz was all around Artificial Intelligence and specifically, Qualtrics "Experience Agents" - Think of them as smart digital helpers that can have a proper chat with customers and staff, getting a real handle on what people are saying, and then sort things out on the spot. It's a move away from just collecting feedback that might not get read into taking action, quickly.It was great to see big names like Tesco and L'Oréal there. They were all saying the same thing: look after your staff, and they'll look after your customers. If your team is happy and feels listened to, they're going to do a much better job for your customers. The whole day was about using this new tech to get ahead. Using AI to figure out wh

X4 London The Experience Community will be at X4 London on Tuesday 17th June 2025, and I'm really looking forward to connecting with existing and new community members.For the first time ever, Experience Community will have its own space where we can help you connect and meet other experience management professionals. It's a fantastic opportunity to meet up, share insights, and chat about all things experience-related. Whether you're a familiar face or someone I haven't had the pleasure of meeting yet, please do come and say hello!Keep an eye out for us, and be sure to pick up your Bingo Card on the day, complete and return it to the community space to in with a chance of winning a swag pack!Not registered? (It’s free) 👉 Register hereFeel free to drop me a message before your visit if I can help with anything!James

I received an email invitation for the AI webinar on 17th April. Unfortunately, I can't register because I don't have a valid work email address. Am I still eligible to attend if I use my personal email address for a free account? TIA!

We’re very excited! 😃🔻Why? 🤷🔻Because hot on the heels of X4 in Salt Lake City, the Experience Community team will be at X4 Sydney on 28th May 2025 and X4 London 17th June 2025. Meet the Experience Community team Meet and network with XM LeadersAnd best of all, X4 in 🇦🇺 Sydney and 🇬🇧 London is free to attend. Register today…  

Hi guys, I want to share my ideals about Experience Management (XM) in the banking industry - Future of Applying Machine Learning and Deep Learning. My English is not bad, but it also isn’t good, so i use my mother language then translation tools, so if you feel unclearly about some part of this, feel free to ask. I want to get as much as your comments, so it is great to discuss. The first part is about Overview of Experience Management (XM) in the banking industry and Analyze models XM in the banking industry1. Overview of Experience Management (XM) in the banking industryDefinition and role: Experience Management (XM) is the process of monitoring, analyzing and improving all business activities to better serve customers, employees and brands. In the banking sector, XM covers management customer experience (CX), user experience (UX), employee experience (EX) and brand experience (BX) overall. XM helps banks go beyond pure customer service to create positive, lasting experiences that r

X4 Salt Lake CityFrom keynotes to a variety of breakouts and amazing sessions from industry experts.Watch on-demand at https://www.qualtrics.com/x4summit/content/2025/

The second part is about Application of Machine Learning, AI and Deep Learning in XM, Choose the most optimal model and AI/ML integration framework and Future plans and research and development directions3. Application of Machine Learning, AI and Deep Learning in XMArtificial intelligence (AI), machine learning (ML) and deep learning (Deep Learning) technologies are becoming increasingly popular Important levers to enhance XM experiences in the bank. AI/ML enables banks Analyze huge amounts of data about customer and employee behavior, from there find insight and Automate intelligent interactions, personalized service like never before. Below are the specific roles of AI/ML for each aspect of experience (CX, UX, EX, BX) and advanced AI techniques being applied. AI enhances customer experience (CX): Artificial intelligence helps Personalize experiences at scale – something that manual methods cannot do. ML algorithms can analyze millions of transaction and interaction data to understand