Leaders Network

Hi everyone! This is your official invite to participate in Qualtrics XM Institute’s annual research on the state of customer experience.If you’re part of your organization’s CX efforts, this 12 minute survey is your opportunity to shape industry analysis that CX practitioners will reference throughout the year.Answers are completely anonymous and will only be published in aggregate in XM Institute’s upcoming report.  [Take the survey] This survey closes on January 30th – we’d love to hear from you before then

I am a Customer Experience Manager in Canada and new to Qualtrics. We’ve launched 2 surveys and excited to add a third survey in the Spring of 2026. Looking forward to networking in the XM Community Member forum as we start this exciting new chapter of insights and surveys.

I have completed the learning journey “Qualtrics Platform Essentials Certification Journey L1”. Now I’d like to purchase the certification exam by paying the required amount. On completion of this learning course, this webpage appears for purchasing the exam - https://basecamp.qualtrics.com/xm-essentials-certification-exam. However this web page for exam purchase is not responding. There are no errors, but the link to purchase is not responding. I am not able to purchase the exam from this website. How can I make this purchase and appear for the certification exam?

As 2025 winds down taking a moment to send my warmest wishes to the Leaders Network community members!Wishing you and yours a wonderful holiday season and an exciting 2026. Looking forward to more exciting discussions, helpful posts, and great interactions with all of you in the New Year!best,Steve  

I received an email invitation for the AI webinar “Insights Unlocked: Empowering Researchers with AI and Synthetic Data” on 3rd December. Unfortunately, I can’t register because I don’t have a valid work email address. Am I still eligible to attend if I use my personal email address for a free account? TIA!

Greetings Everyone,Has anyone taken the CoreXM Expert Certification Exam recently?If so, do you have any advice?I would like to take it before the end of the year.ThanksMark GrunskeFranklin Public Schools, WI

Hi everyone,I'm hoping to tap into the collective wisdom of this community regarding a challenge I'm facing with our customer experience program.We've noticed a drop in our survey response rates year-over-year, even though key factors like our target audience, survey length, timing, and incentives haven't significantly changed.One potential factor I'm considering is whether there's a growing general distrust among recipients about clicking on links in emails, perhaps due to increased awareness of phishing and security concerns. We're definitely not phishing, but it's possible people are becoming more cautious overall. ​@JamesScutt and I are curious to know: Are others experiencing similar declines in survey response rates? Do you suspect link distrust is playing a role? What strategies or alternative methods (beyond standard em

Hello! My name is Mónica Irizarry, Research Supervisor from Banco Popular de Puerto Rico.  Would love to connect with other Financial Institutions to learn from their CX Programs and how they are optimizing the use of Qualtrics.

Hi everyone,We’re looking to connect with fellow CX professionals in business aviation, yacht, luxury automotive, heavy machinery, or any other niche industries to learn how you're leveraging Qualtrics to collect feedback and engage with your customers.Given the low volume of customer insights typical in our sectors, we’re eager to benchmark and explore creative ways to maximize value from every touchpoint. Here’s a brief summary of some of the things we have done using Qualtrics.Mapped out the full customer journey Automated survey distribution across key journey stages Launched an annual product survey Built feedback notifications and dashboardsWe’d love to hear how others are approaching this. What’s working for you? Any unique strategies, metrics, or integrations that have helped you drive impact?Drop your experiences, tips

Tuesday, October 7th marks Customer Experience Day – a global celebration of the discipline that puts customers at the heart of everything we do. Whether you're designing seamless journeys, closing feedback loops, or championing the voice of the customer in your organisation, today is about recognising the impact we all make in creating meaningful experiences.Customer experience isn't just about metrics like NPS or CSAT (though we love a good score improvement!). It's about the moments that matter – the problem solved with empathy, the feedback that sparks innovation, the connection that turns a transaction into a relationship. Every touchpoint we design, every insight we uncover, and every customer story we listen to contributes to building trust and loyalty.This CX Day, let's take a moment to celebrate:

Does anyone have any special techniques they leverage to assist in open commentary engagement? Looking for ideas that may help our digital clients provide more insightful recommendations or comments when leaving a product CSAT score.   Thanks, Marisella 

TL;DR: A four-year study shows that companies with a strong customer experience consistently do better financially than their rivals.Key points: The companies with the best customer experience had better stock market returns than their industry averages. The gap between CX leaders and those with the worst CX grew to 23 percentage points by the end of 2024. Strong CX capabilities help companies learn from customer feedback, share those findings, and act on them quickly. This creates strategic readiness, which is a key advantage when customer loyalty is dropping. The full content is about a 5-minute read. https://www.qualtrics.com/blog/cx-

TL;DR: XM Institute identified three types of AI—Analytical, Generative, and Agentic—and explains how businesses can use each to improve customer experiences by gaining a better understanding of their customers and automating actions.Key points: Analytical AI helps businesses understand customer behaviour by analysing data for patterns, sentiments, and root causes, which allows them to make predictions. Generative AI is for creating content and contextual responses, for example, powering chatbots and virtual assistants to have more human-like conversations. Agentic AI takes action, orchestrating complex tasks across different systems to achieve specific experience goals, such as automatically creating a ticket or sending a personalised follow-up. The article offers real-world examples for each AI type, such as a university using Analytical AI to predict student retention risks and an insurance provider using