Qualtrics Reputation Management projects integrate customer feedback and online review data onto the platform, which can then be used in dashboards to showcase customer insights.
FAQ for Online Reputation Management
What is online reputation management (ORM)?
Online Reputation Management (ORM) in Qualtrics is a feature that allows businesses to integrate online reviews from various platforms into their Qualtrics program.
What types of Reputation Management Projects does Qualtrics offer?
Qualtrics offers several types of Reputation Management (RM) projects, each designed to help businesses manage their online reputation effectively. These include:
Connect to Google Places
This solution allows you to import Google Reviews into Qualtrics for dynamic reporting and workflows, and also enables you to respond to reviews directly within the Qualtrics dashboards.
Search the Web
Even if you don’t have accounts on major review sites, Qualtrics can automatically search the web for reviews about your business, consolidating feedback from platforms like Facebook, Google Reviews, TripAdvisor, and more into a single dashboard.
Add review sources
Connect directly your review resources and import data from apps like Facebook, Brandwatch, or ReviewTrackers.
How can I create an Online Reputation Management project?
1.Go to the catalog and create a Reputation Management project.
2. Select which type of project you would want to use
You will then follow the on-screen instructions and click "Next" based on the type of project you initially selected. For example, if you choose "Connect to Google Places," you will need to add your Google Business account.
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