XM Community Connect ft. Lottie Pollak, GSK | XM Community
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This event is now available on-demand! You can find the links to the session below.

 

In October 2024, we were thrilled to welcome Lottie Pollak (LinkedIn), Global Market Research Director at GSK to our Community Connect event!

 

Guest speaker background

Lottie was born in London, England, but has travelled all over the world throughout her life and now resides in London once again.

Lottie is an expert in pharmaceutical market research and has worked in the industry for many years. She also has a wide variety of professional experience from selling cakes in a market, running a coffee shop, selling Filofaxes, being an osteopath, and working as a manager in the UK's National Health Service. Her broad experiences have given her the opportunity to serve many different types of “customers”. Currently, Lottie serves as the Global Market Research Director at GSK.

For much of the past 20 years, Lottie has also been involved in a cause that she cares deeply about by working with The Scar Free Foundation, and she currently serves as an ambassador for the Foundation. Lottie likes to think she is a fantastic dog walker and sitter.

 

Company background

GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. This session will focus on GSK's approach to driving innovation and better experiences by managing digital experiences, collecting customer feedback, and driving data-driven decisions.

 

Access the recorded event

Qualtrics Community Connect Event Featuring GSK
Passcode: GSK&Qualtrics1!

 

Q&A 

  • This is your opportunity to ask Lottie questions!
  • Be sure to comment and share your favorite insight from Lottie!

Hi Lottie,

I’m a single person team trying to automate our survey process to update each rather. Most of this is done manually by myself each year updating simple information. How are you all automating processes within Qualtrics to make data collection easier? Are you using external systems or created macros? Any information you can provide is greatly appreciated. 

Thank you,

-Terrance

Hi @TerranceMassey - I’m responding on behalf of Lotte who is having access issues. Please see below from Lottie. Also I’d recommend reaching out to your CSM/ XMSM to discuss where you could automate as its a broad topic and dependant on your use cases and set-up. 

 

Hi Terrance

 

I am not really sure that I understand what you are trying to do?

 

It sounds like you have a fixed survey and you want to change the information that is collected, for instance adding an item to a drop down set of answer options. If this is the case we still do that manually.

 

If you have a set of surveys where you want to change the drop down values in all the surveys, I am pretty sure that you can link all the surveys  from a single root survey.  Then you would only have to change the available values once and the changes would go through to all your surveys.

 

I am sure there will be a course in the Qualtrics Boot Camp that can help with this.

 

Happy to answer more if this is not the answer you were looking for.

 

Lottie

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