What is Basecamp Wednesdays?
Every Wednesday we will look at different topics discussed on XM Basecamp and provide a brief description of the Basecamp resource.
Whether you’re just getting started on your XM journey or ready to take your program to the next level, this weekly series is meant to help all users find Basecamp resources.
Basecamp Wednesdays | February 8th 2023
Topic: Matrix Tables
Matrix tables are a popular question type used when multiple questions are being asked that should be rated on the same scale. A common misconception is that matrix questions shorten the length of surveys when in actuality they raise the cognitive load on respondents and don't shorten the survey since survey length is measured by the number of decisions made, not by the number of questions. While matrix question types can be useful at times, it is better practice to separate your questions individually and prioritize a better respondent experience.
Learn more about Matrix table misconceptions and encourage more thoughtful responses by watching this Basecamp lesson!
Where to find this course:
- Go to XM Basecamp.
- Search for Applying Best Practices in Questionnaire Design.
- Click Register.
- Find the Overcoming Matrix Table Misconceptions section.
Basecamp Video Link: Overcoming Matrix Table Misconceptions
Support Page: Matrix Tables
Question of the Week: Do you prefer Matrix Table questions over other question types? How often do you use Matrix Tables in your surveys?
