Introducing... the New Embedded Feedback Intercept for Digital Content Effectiveness!

Millions of dollars are invested in marketing and support content, yet despite this investment, content tends to be poorly measured and optimized. In order to ensure that your content addresses customers’ wants, needs, and emotions and drives conversion, content teams need access to customer feedback.
Qualtrics is pleased to announce a new intercept type that is specifically focused on measuring and improving this kind of content. The new Embedded Feedback intercept provides easy to deploy, elegant, and embedded listening within websites to capture in-the-moment feedback on content effectiveness. This enables businesses to collect deep insights into HOW to optimize marketing and support content development.
Embedded Feedback intercepts embed a simple helpfulness question (Yes/No, Thumbs Up/Down, Star Rating or Smiley Faces) followed by a text verbatim question on your site content, so visitors can rate the content and even provide feedback right on the page. And, most importantly, Embedded Feedback is native to your brand’s content experience. 

This new intercept type is extremely useful in digital content, such as in thought leadership blogs, product descriptions, search results, and general informational content.
See our support page and short demo video for more information.