How do I make Qualtrics to work via Tealium iQ? | Experience Community
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How do I make Qualtrics to work via Tealium iQ?

  • February 12, 2026
  • 2 replies
  • 24 views
M
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I am trying to make Qualtrics work via Tealium.

I managed to make it work both via Tag and Extension separately.

  1. But via Tag I had to create a base_url UDO variable and replace it with the url in the template by mapping the variable, instead of the tag just being configurable (by adding survey id and site intercept server. Is there any better way to handle this? Or do I just make changes to the base_url in the template?
  2. Is there a way by which I can create a lookup table or something in Tealium which will load a particular Qualtrics survey based on the url and survey combination. The objective is that I want to create sort of like 1 Qualtrics code and a configuration which is scalable. Which one should I use, if I want to scale, tag or extension?
  3. Anyone who has done this via Tealium, any best practices or recommendations?

2 replies

Lpena
Qualtrics Employee
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  • Lpena
  • Qualtrics Employee
  • February 19, 2026

Hey there! For anyone looking to scale Qualtrics via Tealium without getting bogged down in manual template edits, the best move is to ditch hardcoding the base_url. Instead, try using a dynamic mapping approach. You can set up a lookup table within Tealium as a data layer variable or extension that maps your specific URL patterns to the right Qualtrics survey IDs and intercept servers.

Using an extension over a standard tag is usually the way to go here because it gives you that extra JavaScript flexibility to handle conditional logic before the tag even fires. This lets you maintain one clean Qualtrics tag that just pulls in whatever embedded data the lookup table spits out. It’s much easier to manage in the long run and keeps your CSP settings a bit more predictable.

If you run into any weird behavior with how the scripts are loading or need someone to take a look at your specific account configuration, it’s worth checking in with the experts. You can get in touch with a specialist by logging into the Customer Success Hub here: https://support-portal.qualtrics.com/. They can dig into the backend if the dynamic mapping isn't firing as expected! 🚀

 

    M
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    • mdpn07
    • Author
    • February 20, 2026

    Thanks ​@Lpena - I managed to get it working via Qualtrics site intercept tag along with a lookup table. I also created a JS extension to add a div element before the lookup table executes. Both before load rule logic. This logic works on one of the smaller Tealium profiles. But does not fetch the qualtrics survey id properly when I run on the bigger profile (probably because of the timing issue).

    I will try how you recommended to use JS Extension instead of the tag, if I am not able to achieve it.

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