In today’s competitive market, gaining deeper and more accurate customer insights is critical to driving business growth and enhancing customer experience. However, many organisations struggle with limited customer data touchpoints and inconsistent feedback quality. This workshop addresses these challenges by empowering you to expand and enrich your customer data through effective listening strategies within the Qualtrics platform—ultimately enabling you to make smarter, data-driven decisions.

Who this event is for:

This in-person workshop is designed for frontline Qualtrics program users and practitioners who are invested in advancing their data maturity, optimising customer listening strategies, and maximising the value of their customer feedback initiatives.

What to Expect:

• Introduction to Qualtrics’ “Listen” pillar framework and its importance

• Identifying new and effective listening touchpoints

• Techniques to enhance response quality and data reliability

• Practical exercises to apply concepts in real scenarios

• Dedicated Q&A session and hands-on support to address your specific challenges

• Networking opportunities with fellow Qualtrics users

Key Takeaway:

At the end of this workshop, you’ll have a clear understanding of how to incorporate additional listening touchpoints into your Qualtrics programs, practical techniques to boost response quality, and actionable next steps to elevate your customer insights capability. You’ll also expand your professional network by connecting with peers facing similar challenges.