Set Up Your Research Program to Scale Reliably

Build the foundation for a scalable and repeatable research program. In this session, you’ll learn how to move from ad hoc studies to standardized research processes using Qualtrics projects, templates, guided solutions, and Research Hub.

Led by Market Research experts from Merkle, this session walks through a practical approach you can apply right away.

You’ll learn how to:

• Create and customize research projects using guided solutions and reusable templates
• Standardize survey design and distribution workflows
• Build repeatable research operations with shared libraries and processes
• Organize and scale institutional knowledge with Research Hub

What to expect

• ~45 minutes: Guided walkthrough and in-product demonstration
• ~15 minutes: Live Q&A with Market Research experts

About the Speaker:

Tristan Braganza is a Principal Researcher with over 17 years of experience in consumer, business, and user research. Tristan specialises in blue skies and complex research design, bringing together qualitative and quantitative approaches to challenge conventional thinking. He has expertise in building structured, ongoing research programs that give organisations a continuous line of sight into their consumers and users.

Anthony Alexander is an Experienced Market Research professional with 12+ years in managing and scaling research programs across multiple domains, including 5+ years of hands-on experience with Qualtrics. Skilled in platform management, program governance, and cross-functional coordination to drive efficient, reliable, and scalable research delivery.

Resources:

• How to Launch a Basic Market Research Program

Have questions? Reach out to us at customer-success-events@qualtrics.com.