The 4 market research trends shaping 2026

Our 2026 trends report reveals 4 critical ways leading teams are securing bigger budgets, multiplying capacity, and earning a true seat at the strategy table. This isn't about new software features; it's about the strategic transformations that will separate your team from the rest.

Walk away with proven, actionable strategies to increase your team's impact across your organization:

• Elevate Your Role: Discover how AI agents are democratizing insights while freeing your experts for strategic roles that demand organizational reliance.
• Future-Proof Your Platform: Learn why integrated research platforms are replacing fragmented AI tool collections, reducing complexity and ensuring data governance.
• Benchmark Your Strategy: Identify the growing divide between teams embracing modern methods and those stuck in traditional approaches—and position your team on the winning side.
• Secure Greater Influence: Get concrete steps to close the perception gap separating research leadership from frontline teams, leading to broader scope and bigger budgets.

Join this thought leadership webinar to get the definitive playbook for advancing your research program's maturity and influencing the entire innovation cycle.

Register Now