Unlock Your Data's Narrative: Insights with Qualtrics & AI - Melbourne

Learn to move beyond basic metrics and unlock actionable insights that directly impact business outcomes using Qualtrics and AI.

Who this event is for:

This in-person workshop is tailored for CX analysts and Qualtrics users aiming to deepen their data expertise and enhance insight-driven decision-making. It also helps you unlock the full potential of your XM data by connecting measurement to business outcomes and driving end-to-end impact using Qualtrics and AI.

Why Attend

Many teams collect CX data but struggle to interpret it effectively, convert it into measurable business impact, or know how to take meaningful action on the insights.

What You'll Do & Learn:

• How to align CX metrics with business goals and design persona-focused dashboards
• Techniques to analyze qualitative data using Text iQ and leverage AI for richer insights through practical, hands-on activities
• Practical tools to create dashboards that speed up insight generation and empower end users to self-serve their data needs
• How to implement Best-Practice Closed-Loop Processes, including setting up automation workflows that close the loop on customer feedback, ensuring insights translate into assigned, tracked actions and continuous improvement

What to Expect:

Bring your own dashboards and Qualtrics instance to this collaborative workshop where Qualtrics experts will showcase examples and guide you through interactive exercises, including:

• Persona-focused dashboard design
• Data visualisation best practices
• Leveraging Text iQ for qualitative insights
• AI-powered analysis
• Best practices for closed-loop feedback design
• Hands-on walkthroughs of workflows, ticketing systems, and automation tools to operationalize your insights

This is a collaborative environment—please bring your laptop to follow along with workflows, integrations, and ticketing systems.