The demise of surveys - end of an era?

SteveBelgraver · 2025-07-06T08:50:47+00:00

Not only popular search engines but within this community too, the use of terms like low engagement, survey fatigue and declining response rates seem to confirm the trend that surveys are rapidly losing their effectiveness. Certainly in B2B environments with their complex buying groups and multiple stakeholders, surveys often fail to capture the full customer sentiment. This transition is not a question of if, but when, organizations must adapt their customer experience strategies. So what is your organisation doing to compensate for the shortcomings of the old fashioned survey? What new ways are being found and developed to gain different and better actionable insights?

The demise of surveys - end of an era? | Experience Community

Sign up

Login to the Community

Scanning file for viruses.

This file cannot be downloaded