🌟 Higher Ed Customer Spotlight: Tom Roscoe🌟 

Our next customer spotlight is the awesome Tom_1842! 🤩
Q: Tell us about your current role:
A: I am a Research Analyst in Villanova's Office of Strategic Planning & Institutional Effectiveness. I am also fortunate to be a Brand Administrator for our license so I can help users across our org get the most out of the platform.
Q: Tell us about one project that you have run on Qualtrics that has been particularly impactful: 
A: It is difficult to pick just one since we use Qualtrics for all of our important data collection efforts. We recently used Qualtrics to administer our Health and Well-being surveys and the feedback gathered from that has been very impactful. It is the name of the game to have survey feedback lead to changes that improve experiences and those surveys have generated a lot of conversations with the potential to do exactly that.
Q: What would you like to learn from others in the Community?
A: I am always looking for new ways to use the platform! Whether that is for research, applications/forms, event sign ups, general data collection, or anything else, I enjoy learning about how others are using Qualtrics and seeing if I can bring back any of those techniques for my organization.
Q: If time and money were endless, what would be your dream experience?
A: I would like to create a survey that asks about various aspects of a travel experience. It might include questions around the quality of the attractions, the friendliness of the people, any unique experiences that might be had there.
Then, I'd like to go to every country in the world and fill out that survey after visiting each one. After compiling a complete dataset, I would do various analyses on on it, publish the results, and look back fondly on the experiences I was able to quantify via that survey.
Q: Do you have any additional or fun information you'd like to share as it relates to your experience with Qualtrics?
A: One project that I thought used Qualtrics in a neat way was our last administration of the Senior Survey where we used an Email as well as an Open Link administration method. Since our organization is set up with Single Sign On, we are able to use that as an Authenticator in our projects' survey flows.
First step is to set up the panel, where each recipient is randomly assigned an ExternalDataReference value before uploading.
Next is to get the open link to the survey and set up a survey invitation that uses [AnonymousLink]?ExternalDataReference= instead of the default Survey link (). This essentially creates an 'individual link' for each recipient, though the Email link type will be set to Anonymous.
After that is the survey flow. At the top of the Survey Flow, an ExternalDataReference value is set with Embedded Data. If an ExternalDataReference value is not found, the respondent has arrived at the survey via the Open Link and will then use Single Sign On to authenticate, identified by Email and where the SSO element is associated with the survey's panel. If the respondent passes the Authenticator, they proceed through the survey's blocks until hitting an end of survey element
If an ExternalDataReference value is found, they have arrived at the survey via the Email invitation and will Authenticate against using a Contact List and identified by the ExternalDataReference value. This makes it so respondents don't have to 'sign in' to the survey from their email, which I think creates a better survey experience than relying on SSO authentication for both channels. If passes the Authenticator, they proceed through the survey's blocks until hitting the end of survey element.
A cool thing about this is the Contact List and SSO Authenticators both take the respondent to the same survey session, so if they start the survey via Email and then pick it back up via a QR code on a poster in the dining hall, they will pick up where they left off.
Finally, since the Email invitations aren't using Individual Links, a Workflow/Action needs to be set up that will Unsubscribe the respondent from the panel upon survey completion. Each survey 'reminder' is actually an invitation using Anonymous links, but those that completed the survey will not receive additional communications because the Workflow has opted them out.
Thank you so much for sharing, Tom! You are a Qualtrics mastermind!🧠
How is your college or university improving the survey experience for the end-user?