Hey!
I’m running a conjoint analysis using Qualtrics’s tool, and have a question concerning the preference share simulations.
In my conjoint model, I’m testing 4 price levels, with the most expensive one being $199. When analyzing price level utilities, the $199 level received a negative utility score (while the other 3 price levels received positive utilities). When running a preference share simulation, I’m testing 4 different packages options identical in all attributes included in each of the packages expect the price level, and the preference share I receive for the option with $199 is higher compared to the lower price levels. What could explain this?
Thanks!