Hello All - 

I am currently working with our internal team on revising our NPS survey methodology and I have received two suggestions that I would like feedback on from other organizations who conduct B2B surveys:

1) Should we add indicators of promoters/passives/detractors (see example below). From an industry benchmark perspective, I wanted to know your thoughts on adding these distinctions and if they help customers further understand the differences in score or hurt/lead customers to provide more positive scores. Some of the feedback received is some of the APAC customers are not providing higher scores since they think a 5 is mid-point; however it is still a detractor.

2) Should we have three separate follow-up questions based on a rating? For example, 0-6 receive the standard reason for your rating. 7&8 receive - what can we do better. 9&10 receive what should we continue to do? 

Looking forward to receiving all feedback/thoughts.