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Heat Map vs Hot Spot - What to use?
I'm testing some different creative designs for conference marketing material and wondering what differences are and the pros and cons of the heat map vs. the hot spot question types.
Thanks!
Best answer by Kate
A heat map asks the participant to click the 1 most interesting thing. You make no pre-assessments as to what that is.
A hot spot will ask you to select the interesting components. Then, your users can click on a region once to highlighted it green (or good) and twice to make it red (or bad).
So, if you already know what is noteworthy, or what you want feedback on, use a hot spot. If you want to try and assess "what is the first thing people see when they look at this?", use a heat map.
In my opinion, the heat map feature is a little useless. If we were doing eye tracking it may be more helpful, but in survey-click format, I think hot spot gives you deeper data.
A heat map asks the participant to click the 1 most interesting thing. You make no pre-assessments as to what that is.
A hot spot will ask you to select the interesting components. Then, your users can click on a region once to highlighted it green (or good) and twice to make it red (or bad).
So, if you already know what is noteworthy, or what you want feedback on, use a hot spot. If you want to try and assess "what is the first thing people see when they look at this?", use a heat map.
In my opinion, the heat map feature is a little useless. If we were doing eye tracking it may be more helpful, but in survey-click format, I think hot spot gives you deeper data.
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