About this Event
Unlock the power of qualitative research! Join us for an engaging session as we explore the essentials of qualitative research. You’ll learn to use powerful tools like moderated user testing/in-depth interviews (IDIs) and unmoderated user testing.
Led by Qualtrics experts Melody Lyee, Principal Product Manager, and Emily Geisen, Principal XM Scientist, this session will equip you with a strong toolkit for gathering deep insights that drive data-driven decisions.
This is an event you won't want to miss!
Register for a Session
Featured Speakers
Emily Geisen is a Principal XM Scientist at Qualtrics, bridging the worlds of survey methodology and cutting-edge technology to transform how researchers gather and interpret data. Her areas of focus include the core survey platform, qualitative methodologies, and AI-solutions for market researchers.
Melody Lyee is a Principal Product Manager at Qualtrics, leading product development for market and UX research customers. She focuses on moderated and unmoderated UX testing, qualitative research methodologies, and developing first party panel management solutions for both quantitative and qualitative studies.
Q&A
- If you have any questions for Emily or Melody about topics covered during the event, please comment below. Our Qualtrics experts will actively answer questions on this post!
- Comment telling us what you learned from the event!
